Eclectic Mind is a Beautiful Thing

November 27, 2008

Will newspapers survive the recession / depression?

By Stephen Pate

Rob Patterson isn’t getting any sleep either. 20 blogs yesterday.

That’s not fair. He heard Derek say I was PEI’s most prolific blogger and he’s thrown down the gauntlet.

I think he just flushed his buffers, zzz’d his RSS, and freshened his air fresher.

I posted such a long comment – very unlike me- that it bears repeating.

The traditional media will not go away. Social media like Blogger is still on the edges of the scene. For example, Google News while popular is not profitable. The web sites for most major newspapers that deliver product are quite profitable.

Without profit no enterprise will survive. 

While we can start a blog in a second, to keep it going takes determination. Either you really have a bone to pick or the blog is giving you a return on your effort.

Social media is not profitable except where it has been highly monetized, and not with Google ads. The site has to have something people want and can click and get. It’s a business then – product, marketing, sales and finance. Most bloggers are not prepared for the effort.

As someone who blogs everyday and usually several times a day let me assure you writing good copy is only the tip of the iceberg. I have a social advocacy role to play which moves me to get up at 4 am, read the overnights and start writing in my pj’s.

I also publish YouTube videos – while more interesting, it takes enormous effort to produce a 5 minute vid like This Week Has 5 & 1/1 Minutes. For what?

Unless I can monetize it, it well die.

Traditional media like to partner with local bloggers until you tread too heavily into their territory. Newspapers are extremely profitable businesses. They are not bastions of free speech.

I’ve had a love hate relationship with local media for the past 2 years. If they want to jerk my chain they write negative stories or ignore serious stories all together.

The Guardian is going through a petulant period where they block my emails, un post comments and generally act belligerent. Why? We don’t know except we did incorporate NJN Network.

It’s very amusing. They unhook comments that are mild compared to the unbridled passion that leads and follows. Guardian Editor Gary MacDougall angrily denies it. Quote of the day: me thinks he does protest too much.

I’ve had great amusement scrambling my name and posting a comment, then posting a slightly different comment in my actual name that never sees the light of day. The post they like the most is “The facts speak for themselves.”

However arrogant they are, the Guardian has power and has squashed lots of people before me. It’s a silly diversion from my job but it does provide some amusement.

See two posts -

http://liberalmillionairesclub.wordpress.com/2008/11/25/aw-they-closed-the-guardian-before-quitting-time/

http://liberalmillionairesclub.wordpress.com/2008/11/22/i-was-shot-down-by-the-charlottetown-guardian/

Power, sex and money the great motivators. I’m waiting for the sex angle.

Cheers and enjoy your day.

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